Product Blogs
Did you get a chance to catch our exploration of migrating Marketo users to Adobe Identity Management System (IMS)? This session is now available and offers a detailed walkthrough of the migration journey, covering preparation, ex...
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Program details
Take the first step towards becoming an attribution master by learning how to set up UTM programs and smart campaigns to match website visitors to particular ad campaigns, set first and latest touch attributi...
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Your marketing team churning out content? Uploading this content to the Design Studio (DS) and setting up content performance tracking programs taking up a lot of your time? Take a look at how you can automate this process...
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Zapier looping flow diagram
Calculating Customer Acquisition Cost
In this post, we will use the “Cost Tracking” sheet as an example of where we need to use Zapier to loop through a list of items and carry out an action fo...
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Screenshot showing costs for a program
If getting costs data and calculating cost per lead is something you are interested in doing but have never done before, you might be worried about the prospect of having to manually u...
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Zapier actions to create and then update Dynamic Content Sections
In summary, this post will teach you how to optimize the hand-off of email content from your content creation team and create automation that will:
Send ema...
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Flow Diagram of the Python Duplicate Merging Script
This post will walk you through how to use the merge endpoint to merge people in bulk with Python code that will allow you to set custom rules for how you want to prioritize c...
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Your duplicate list becoming ever more daunting? Stop the rot by learning how to build a zap in Zapier that will merge duplicate leads as soon as they are created according to custom rules you specify.
Of course, the op...
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If you are doing any repetitive work within Marketo e.g. bulk merging leads, bulk creating programs etc then you should look into using the API within code scripts or an automation tool such as Zapier to automate these proces...
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As a follow up from the webinar APIs for Amateurs: Getting Started with Marketo Engage APIson August 27, 2020, below are answers to questions that we couldn't get to during the Q&A portion. These answers were provided by webinar p...
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